Charles Adetola is the Author of Digital Brand Marketing, a book on How to use technology to articulate and exceed customer expectations, and increase sales. In this book, he emphasized the importance of being customer-centric and striving to develop a strong emotional connection between businesses and customers while using digital tools and channels to market value propositions.
He is a 29-years-old digital marketing specialist with more than 7 years of practical experience in developing and implementing digital marketing strategies for corporate and personal brands. He is an expert in Design thinking, content creation and marketing, strategy auditing, and Analytics. His passion for digital marketing was ignited by his interest in analysis and cognitive programming, the psychological factors that make customers attached to brands and the factors responsible for making a buying decision. His attention to details, thirst for knowledge, ability to learn fast, and his unconventional approach to problem-solving are notable keys to his success.
Charles Adetola bagged a Digital Communication certificate in Building a Strong Brand from the career center, University of Berlin. He attended the University of Abuja (Studied Physics) and then proceeded to study Psychology at the University of Ibadan.
He is an Alumnus of the Knowles Education and Charitable Trust for International Leadership (KECTIL) and the Young African Leaders Initiative (YALI). He is a member of the Association of Digital Marketing Professionals (ADMARP) and an associate member of the African Youth Entrepreneurs (AYE).
Charles Adetola is a Tech enthusiast and has acquired many worthy certifications, awards, and badges from world leading marketing technology brands, including Facebook, IBM, and GOOGLE. He has a special interest in Artificial intelligence, Blockchain Technology, Cloud Computing, and IBM Watson. He aspires to work with IBM or Google to lead the innovation of new technologies to check the contemporary challenges in Africa and the world at large.